The Mall at Sierra Vista is the primary shopping, dining, and entertainment destination for Southern Arizona and nearby Mexican border towns like Agua Prieta and Naco, boasting the region's only first-run theater (Cinemark) and diverse dining options. Its closeness to Fort Huachuca, home to over 19,000 military personnel and contractors, and a prominent community college and university branch, ensures a diverse and educated customer base, making it a vibrant hub of commerce and culture within a 75-mile radius.